"Change Fluency is an essential playbook for leaders who understand that meaningful change isn't about doing more, but about focusing deliberately on what matters most."
Greg McKeown, NYT Bestselling author
of Essentialism and Effortless
Change Fluency™
Nine Principles To Navigate Uncertainty & Drive Innovation
arriving January 2026
Early Praise for Change Fluency™
"Change Fluency is an essential playbook for leaders who understand that meaningful change isn't about doing more, but about focusing deliberately on what matters most."
Greg McKeown,
NYT Bestselling author,
Essentialism and Effortless
“If disruption keeps wearing you down, Change Fluency is your counterpunch. Jay Kiew delivers brutally honest insights and tactics to transform your change angst into innovation swagger.”
Dan Pontefract
Award-winning author
Work-Life Bloom and Lead. Care. Win.
“A must-read for anyone serious about designing differentiated change. Practical, insightful, and grounded in what actually works.”
Karen Ball
Author, The ADKAR Advantage
Senior Fellow, Prosci
“Innovation without the ability to navigate change is a wasted opportunity. This book bridges that gap brilliantly.”
Chris Barton
CEO of Shazam
“Innovation is meaningless without execution, and execution is impossible without mastering change. This book is the ultimate guide to making disruption work for you.”
Shawn Kanungo
Bestselling Author,
The Bold Ones
“The future is imagined and shaped by those who embrace change and take action towards more hopeful futures. This book is the essential guide to developing the ability to remain flexible and have fluency ahead of the unknown world ahead of us.”
Nik Badminton
Chief Futurist & Hope Engineer, Futurist.com
What is Change Fluency™?
Change Fluency™ is the adaptive capacity for individuals and organizations to navigate uncertainty with confidence and connection. Like learning a language, it develops through deliberate practice—starting with conscious effort but evolving into natural, intuitive responses to disruption.
Change Fluency transforms how leaders experience transformation by building the capacity to discover what's possible, design the future, and differentiate from the standard. Unlike traditional change management that attempts to control outcomes, Change Fluency builds the skills to thrive within uncertainty while bringing others along.
The framework addresses the five chains that hold organizations back (Clutter and Chaos, Comfort with the Status Quo, Competing Interests, Constraints, and Apathy) through nine innovation principles that create sustainable competitive advantage in an age of constant disruption.
Just as language fluency allows you to express complex ideas without conscious translation, Change Fluency enables leaders to navigate transformation with the same natural flow—turning disruption from threat into opportunity.
What is the Change Fluency™ book?
Change Fluency™ is a groundbreaking business book that combines a futuristic narrative with practical transformation frameworks.
The Story
Set in 2035, it follows Lee, VP of Product at tech giant Artemis, as his company faces extinction when competitor Delta Tech gains 300 million users in a week. Through his transformative partnership with Ava, Head of Innovation, Lee discovers that true differentiation isn't about managing change—it's about becoming fluent in it.
The Framework
The book reveals Jay Kiew's Change Fluency™ model: the adaptive capacity to navigate uncertainty with confidence and connection. It identifies the five chains of change that hold organizations back:
Clutter and Chaos - Multiple competing priorities
Comfort with the Status Quo - Personal attachment to current systems
Competing Interests - Conflicting departmental goals
Constraints - Limited resources and capabilities
Apathy - Disengagement due to change fatigue
The Solution
Through nine innovation principles organized into three phases:
Discover What's Possible (Principles 1-3)
Design the Future (Principles 4-6)
Differentiate from Standard (Principles 7-9)
The Impact
Drawing from Jay's experience creating over $2 billion in transformational impact with 400+ executives, the book shows leaders how to transform information into insight, strategy into action, and leadership into lasting innovation—making change fluency as natural as speaking your native language.
It's both playbook and parable for the age of intelligence, where our greatest innovation isn't what we create but how we create it together.